1) Sleep on it test :Let your copy sit for at least a day. Don’t be surprised that you’ll feel that your letter need some works the day after. Rewrite your sales letter at least 3 times.

2) Reading aloud test : All the bumbs and rough spots jump out at you when you’re reading aloud. Better yet : have someone else read it for you. As they’re reading take a copy of the ad and make notes on it. If the reader is having trouble, you know that’s an area to edit. Remember to use short sentences.

You will be having offers in your email, and a prospect should click on these offers to buy something from you. But what can you do to incite the prospect to click on the links in your email ? Here are 5 suggestions that you can start using right away :

1. Check the FROM and change it. You can put the word TEAM for example as if there is a dynamic team behind the letter. Be sure to put a recoignizable name or brand. If the prospect is associating quality with your brand, he will get to read every email you send.