We’ll now starting a new series of articles that will deals with search engine optimization. Here is the plan for the articles :

Step 1 : Free and paid directories

• Get your site listed in hundreds of SEO friendly free and some paid directories. This will get your site into MSN fast. You can use software for that or outsource it. Submission to 100 directories shouldn’t cost you more than 30 $.

Step 2 : Article Marketing

• Prepare relevant articles for submission to article directory and other sites. Don’t only link to your homepage, link to your webpage so linking appear natural to Google. The advantage of article marketing is that links will originiate from topically relevant pages
• Use Syndication services like isnare.com, eZine Articles, Buzzle.com will redistribute your articles far and wide
• Use software solutions like Article Announcer or Article Post Robot to submit to Second-Tier Directories

Step 3 : Press Release Submission

• Prepare press release for distribution. This will create a surge of low value incoming links and a surge of traffic to your site. Don’t forget that compelling content is key to getting traffic. Use press releases for news.

Step 4 : Link Prospection

• Link prospecting
• Identify competitors link profile
• Search who link to your competitors
• Creative effective contact mechanism
• write approche Email for Link/Article exchange
• Contact the webmaster directly

Step 6 : Creating Linkbait

• Use latent semantic indexing to identify non-competitve link opportunities
• Create effective content mechanism
• Write approach Email for link/article exchange
• Identify site that can link to you for free, like universities. Especially if your site provide great content.