Improve your quality Score

• Exact match will get advantage
• Keywords contained in the ads should also be in the page advertised by the ad
• Write 10 articles and put link to a page linking to these 10 articles from your landing page

Ad Testing

• Split testing (A/B/C) : get 2 ads to have the same performance then compare them to a third ads C
• Quadrant testing: pick 2 headlines, 2 offers, and you get 4 ads. Run those, to see which headline, which offer is better
• Look at competitor’s ads using keywords spying site like KeyCompte and SpyFu

Landing Pages

• Bring the searcher as close as possible to their goal.
• Each page should have a single goal : selling or getting the user to enter his email. Don’t offer the user many choices
• Put an exit grabber popup if the visitor exit the page directly. In the grabber, suggest to the user a free report. Get his email and resend him the same offer after 2 days. Then enter him in your autoresponder sequence.

Get Even more Keywords

Use the SEOBook Keyword List Phrase tool to generate more permutation for your keywords :

As you can see in this picture, broad, phrase and exact match were generated. And all the possible combinaison between word list 1 and word list 2 are in the results. Add also buy, order and shop for permutation, even if they are getting a few searches, those are highly targeted keywords :

GeoTargeting Secrets

• Some markets are better than others: Let’s take “Learn Spanish” for example, would it be better to target that keyword in Texas or South Dakota ? It’s better to learn Spanish in Texas. Don’t even try to sell snow shovels in Florida.
• Some time, you use the google accelerator but your ads stop at 4 o clock because you run out of your budget; you can geo target a region and do the tests all the day to see how a 24 cycle run on your business.
• You can geotarget all regions except your competition location. You will then be able to do all your testing : your competitors won’t be able to see it since you avoided their location. You can then hit the market once you have profitable keywords