CTR stands for ‘Click Through Rate’, that is, the percentage of users who click on an ad on a page they are viewing. It is the second most important thing after Traffic. Lets say, you have an average of 100 unique visitors to your website and your CTR to be 10%, i.e. 1 in every 10 user visiting your website would click on an ad. If your average earning per click is $0.5, then assuming that my calculations are right, $5 in a day from those 100 visitors.

Now think about this: what if you had a secret spy who would work all day long and keep a note of each individual visitors activities on your website?

The concept behind this technology, which gives us a detailed explanation of what happens on our web page, is called heatmaps, but hey isn t it what Google tells us? You would ask, yeah but what Google does not tell you is that every site has a different heatmap/eye track pattern, A w ebsite w ith r ight -side
navigat ion w ill have a different visitor interact ion pat tern then a site with top, bottom or left side navigation, Got the point!
What Google tells you is to optimize your sites with regards to a generic heatmap pattern not one specific to your site, Now we will tell you how to get your very own website heatmap for FREE

It s fairly simple to understand and even easier to implement and the results are astonishing. There are a few companies that provide this service. Of all
such services available today, http://www.crazyegg.com remains to be our all time favorite. The reason we prefer http://www.crazyegg.com
to other similar services is mainly because of its simplicity. It s very simple to use and provides all the information that helps us improve our websites in all
respects. Once you sign up with http://www.crazyegg.com, create a new project. Once you create a new project you ll be provided with a small piece of JavaScript, which you have to place in your web page. It is as simple as any other visitor counter software you use (like http://www.statcounter.com/). That s it, with this done you are all set and ready to improve the performance of your website.