The Internet's Most Popular

Fastread articles are article with no fluff, no introduction, no conclusion : only practical concepts that you can take right away and apply to your business.

• Write like you talk by using plain english
• Put passion in your letter. Be really really enthusiastic about it
• Write to one person, imagine as if this person is in front of you and you’re trying to persuade him to buy.
• Keep your sentences and paragraphs very short, especially sentences for my case

1) Sleep on it test :Let your copy sit for at least a day. Don’t be surprised that you’ll feel that your letter need some works the day after. Rewrite your sales letter at least 3 times.

2) Reading aloud test : All the bumbs and rough spots jump out at you when you’re reading aloud. Better yet : have someone else read it for you. As they’re reading take a copy of the ad and make notes on it. If the reader is having trouble, you know that’s an area to edit. Remember to use short sentences.

• Send your products to a few experts/namesakes in your market.
• Hire people for consulting, service, etc. then ask for a testimonial right away after they’re happy with the command
• Use testimonial about yourself, those that you got for your own expertise, even if they aren’t related to your product
• Go back to current customers and ask them
• Put in the autoresponder series for buying cutomers a free report that they can get if they offer testimonials
• Offer free sample of products to customers if they agree to send you a testimonial

How To Think Like a Prospect

Advertising is multiplied salesmanship. Don’t think like a marketer, think like a prospect. Put yourself into your prospect, read about what he needs, learn it, study it. In other ways : think like a fish, not like a fisherman.

The prospects try to dodge ads, just like you’re doing yourself each and every day. Their biggest obstacle is clutter : hundreds of ads beamed to them daily.

Your goal is to have to find a way to pass the clutter.

So what is salesmanship in essence ? It’s a two-step process :

Proof will pomp up your response rate each time you concentrated on. Master closers sell on proof because nobody buys without belief. Proof is the one that had always gave me the most leverage and it’s the most valuable element of a sales letter because it’s the hardest to manufacture and the the rarest.

The strongest ads pile layer upon layer of compelling proof. The higher the belief level, the higher your response.

Greatest secret of Building Belief

Simply said : offer DEMONSTRATION.
"No argument in the world can even compare with one dramatic demonstration" Hopkins.
A demonstration is where you are showing people that your product really works.

If you need a fast way to find new headlines ideas, save this page and read it again and again. Notice the structure before trying to copy the headline word-to-word : You’ll find that each of these headlines represent a DESIRE and offers a PROMISE.

Let’s take an example :

Announcing…The New Edition Of The Encyclopedia That Makes It Fun To Learn Things

What’s the hidden desire that this headline is conveying ? It’s simply the desire for people to learn and became wise.

What’s the promise ? The headline promises to make it a fun process.

A neat post by Paul Myers that I couldn’t afford not to forward it to you.

There are tons of benefits to understanding sales copy, and
even more to being able to write your own.

Let’s start with the first. Some of the benefits of
understanding the process of writing sales copy. Not actually
doing it, just understanding what’s involved.

If you sell anything at all online, you use sales copy to do
it. Whether it’s direct response copy, AdWords, article
marketing, signature files, or even audio and video files (they
do have scripts, after all), your copy is the critical element
to getting customers.