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Many of the complaints are caused by the fact that the subscriber doesn’t recognize the sender and automatically assume that the email is spam. So be sure to  identify yourself in your email messages. And add clear that identifies you and your company in the beginning of your message, and reminds your subscribers of who you are and what they signed up for.

Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box.  The entry “fee” is their email address.

If you don’t have a strong subject line, then your emails would never be opened by your prospect, and he’ll never gets to see your offer. To create a strong subject line, follow these suggestions :

1 - Urgent - Create a sense of urgency by incorporating a time element or other - like, "make 100,000 working from home this year", much better then "make 100 working from home"

2 - Unique - it should say something new, or if something old, say it in a new way, like "Why Japanease women have beautiful skin"

You will be having offers in your email, and a prospect should click on these offers to buy something from you. But what can you do to incite the prospect to click on the links in your email ? Here are 5 suggestions that you can start using right away :

1. Check the FROM and change it. You can put the word TEAM for example as if there is a dynamic team behind the letter. Be sure to put a recoignizable name or brand. If the prospect is associating quality with your brand, he will get to read every email you send.

This is where I go to niche-specific sites.

So I’ll set up a mini-course on my autoresponder with my content.

I like mini-courses better than just a free report to get them to opt in, because the free report is a one shot deal. I want to “train” them to be on the lookout for my emails, to anticipate them and open them. That way when (or if) my offer shows up in their inbox, it may have only been a day or two since they last heard from me, not weeks or months ago when they got their free report (in that case they’ll likely forget they signed up for your list and promptly delete your offer, unsubscribe, or report it as spam).

If I have a free report I want to use, I’ll simply break it up for my mini-course. But as this is a new niche, it’s unlikely I’ll have a report yet.

A safelist is a traffic exchange system for E-mails. When you subscribe to a safelist you agree to receive other people ads, in the other hand, people will agree to receive your ads. By opening people ads and clicking on certain links, you will get credit, and you can use those credits to mail people back.So it’s a like traffic exchange, but for mailing! And the same rules for TE apply here. Don’t mail a long sales letter, but just a splash page or a short mail that could be read in 5 seconds or less.

There are two types of safelists, credit mailing and normal mailing :

• For credit mailing, you have to click on a link inside the E-mail to gain credits for your own use. That means that the person will visit your site anyway. Try putting a nice splash page to oblige your prospect into spending more time with your offer.

• For normal mailing, your Ad will be sent to the entire list, but poeple don’t earn credits for clicking. So you have to be really imaginative concerning the headline : ), the nice thing is that when a person click on your ad to open it, it means they are really interested by the offer. You can then directly put a sales page, but always have a leader capture page within this sales page offering free stuff. At the very least, you will capture his E-mail ; )

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