Fastread articles are article with no fluff, no introduction, no conclusion : only practical concepts that you can take right away and apply to your business.

• Write like you talk by using plain english
• Put passion in your letter. Be really really enthusiastic about it
• Write to one person, imagine as if this person is in front of you and you’re trying to persuade him to buy.
• Keep your sentences and paragraphs very short, especially sentences for my case
• Use plenty of compelling subheadlines. A lot of people will scan your sales letter and this will serve as eye guidance, you can use the rejected headlines that didn’t make it to the headline as subheadlines (centered headlines). The goal here is to make a double readership path with headlines which work for both readers and skimmers.
• Use lots of bullets. Make them double spaced (double space between bullets)
• To give emphasis on certain part, use bolding, boxes, and yellow highligh
• Flow reading : Eliminate excess wording and ruthlessly edit your sales letter for flow reading
• Credibility : put your contact information with a real phone number