Add this to your favouritesGuru Tips : John Resse on How To Get Them to Opt-in and various other Topics
How To Get Them To Opt-in
You get them primarily by incorporating opt-in forms WITHIN the sales content. You can position opt-in forms at the beginning, middle, and/or end. It’s often best to use MULTIPLE forms throughout the page. You can also use pop-over windows and such, but you definitely want to use forms within the content.
Split Testing Squeeze Pages (Squeeze or no Squeeze)
I won’t promote an affiliate offer unless I have the option of going directly to the sales page. I do a small test mailing to a segment of my list first, split-testing both versions (squeeze and non-squeeze) and then rolling out the offer with the most profitable option
My Biggest Secret : keeping up
One of the biggest secrets to my success is the fact that I keep up with the changes online. I keep up with the latest marketing strategies and online marketing methods. I also keep close watch on the latest MONEYMAKING OPPORUNITIES. This allows me to CASH IN quickly and easily anytime a new trend is forming.
How To Get Testimonials
I wanted to get stories from people who have had some success with my program, and I decided to give them an incentive for sharing their results.
I promised any of my customers who gave feedback of ANY kind a free ticket to a special teleseminar on traffic conversion, which went along well with my
course. I created a special form with a little enticing copy that asked for their testimonial.
The form asks for specific information geared towards the main benefits of why someone would/should buy my course. I let my customers know that any information they give is optional, but I led them from one question to another in a smooth process. asked them specifically how they
benefited from my course, and followed that up by telling them to give me their exact feelings of my course, and if they would recommend it to others.
