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Guru Tips : John Resse on How To Spy On Your Competitors

The Wayback Machine

You can often find a multiyear history of a company’s web site by using this free online service. It will allow you to go back and take a look at how web pages looked, If you find a competitor that is doing really well in a market (or appears to be) you should use The WayBack Machine to see how long they have been selling the product. Or to see how long they have been selling the product at the current price .

WebSite-Watcher

WebSite-Watcher is a program that you install on your computer and it will allow you to monitor any web site. When a web page that you are monitoring is changed in anyway whatsoever, this software will let you know.

Footprint

When you find a competitor website, search his fooprint in google using quotes, like "InfoMarketing LLC", you will generally have a list of all his other websites.

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