How To Name Your Report

When you are providing downloadable reports and guides to your prospects, try working a number into the title.

For example:

7-Step-To-Debt-Freedom.pdf

This will push the file up towards the top of the hierarchy in the directory they save the report. Whenever they browse that directory there’s a good chance that your files will catch their eye and get opened and read again.

Don’t be easily distracted

When you’re doing massive research sessions like this there’s no doubt that you are going to have brainstorms. It’s going to be very tempting to start up all kinds of projects, which will simply get you nowhere.
I have a folder that I use as an idea dump. Its simply labeled "Product Ideas" and I force myself to take all those ideas and plop them into that folder.
Yeah, it hurts… I feel your pain.
Just do it…. force yourself to put them on the back burner. If they are worthwhile projects and if you focus on building products and services that will be around for the long haul then believe me, the ideas will still be viable later. If you get distracted from your original quest all that effort is going to be wasted.
Just from this bit of research I have a rather large list of potential projects. They are going right into the product ideas folder and I’m not touching them.