Willie Said in various articles "MOST of my affiliate sales are driven by simple articles that I write… like this one. My "secret formula" that I use in writing these articles is a classic copywriting one. It’s called "problem, agitate, solution.

With this formula, you find a nagging problem that people are desperately looking for solutions to. Then you find a great solution. Next, you write articles that explain the problem. You go on to explain why the problem is "severe" enough that the reader really does want to solve it. Then, finally you explain why the product you are marketing is THE perfect solution. In the article you are educating your reader, the reader appreciates you helping them locate a solution, and they act upon your recommendation.

It’s actually a lot easier to write when you address the reader directly. Just pretent they’re sitting across the table from you and write out what you’d say to them.

I also incorporate a lot of proof in my articles, because people don’t believe you without the proof.

Interesting. Willie takes a topic of interest and subtly funnels the reader into taking action (without the reader even realizing what happened)

For example, he may write about how submitting articles can get you traffic. This is of interest to people. He explains the process and says he sent out 100 articles through an automated article submitter and got back $X amount of money. He then goes on. And, a subtle link for the one he uses is posted in the post or article. If someone knows they are being sold, they are automatically on the defensive, usually…

The reader takes action and that’s the name of the game in this industry we are all so passionate about. When it comes down to it, those who are great at getting the reader to take action will be successful.