Add this to your favouritesHow To Make Your Sales Letter So Valuable That The Prospect Won’t Throw It Away
How To Think Like a Prospect
Advertising is multiplied salesmanship. Don’t think like a marketer, think like a prospect. Put yourself into your prospect, read about what he needs, learn it, study it. In other ways : think like a fish, not like a fisherman.
The prospects try to dodge ads, just like you’re doing yourself each and every day. Their biggest obstacle is clutter : hundreds of ads beamed to them daily.
Your goal is to have to find a way to pass the clutter.
So what is salesmanship in essence ? It’s a two-step process :
- Open the sale
- Close the sale
How To Make Your Ads So Valuable That The Prospect Won’t Throw Them Away
First advice is : Don’t make your ads look like ad. Second one is : Sign up for packages, sales letter from Agora and see what keep appearing in the mails. This is certainly what works.
You have to make your advertising so valuable that it would be difficult for your prospect to toss it.
You can for example write your ad as an articles. Ads that look like editorial articles get as much as 500% more response rate as normal ads. Offer tips, offer information, offer easy to read value, give away half of the information, and keep the other half for when they subscribe : you should make prospect think to themselves : "If he offers something this valuable for free, then I must get dalm value if I ever subscribe".
