We’ll kick off this series by keyword researching. Before writing your articles and promoting your sites, you need to know which keywords are people using in your market.

Getting the longtail keywords

You can use the free service of WordTracker to get an idea of the best keywords of your market.There is also a paid service at WordTracker which will allow you to get even more keywords. This is useful if you want to target longtail phrases. Long tail keywords are keywords that will only receive a hundreds visitors per month. They are generally not competitive. But just imagine if you write 10 articles targeting 10 long tail phrases. If you’re well ranked for these words then you’ll be getting 100*10 visitors per month. That’s the idea behind the longtail concept.

Using Good Keywords

To help you in this step, you can use the free softaware Good Keywords. Here’s a procedure you can use to assemble your keywords :

1- Get Good Keywords

2 - Install it, open it then click on Keyword suggestion

3- Make your search by typing a keyword then clicking on "Go!"

4- Export the keywords

5- Open the CSV file with Excel and convert it to have a keyword per column

Check the meta keywords

The next step is to check your competitors site meta keywords. Most of your competitors will make the mistakes of putting their money keywords in their meta keywords, free for the whole world to see.

Continue getting keywords by using the Google Adwords tool for keyword, this will allow you to expand your keyword list even more.

At the end of this step you should have a large list of keywords with the importance of each.

Tropical Relevancy

What you’ll be doing now is to seperate keywords into articles keywords and topics keywords. Articles will be put into topics. Topics are generally one or two words keywords. Like "Dog Training". Now you would create a directory in your site named "Dog Training", and in this directory you will put all keywords related to dog training, like "dog training tips", "dog training ideas". This is called topical relevancy, and Google loves that. An article will be even more important if it’s placed in the same location as other articles about the same subject.

Now at the end of this article, you should have your own expanded list of keywords and topic keywords. The next step is to start writing the actual articles.