1) Sleep on it test :Let your copy sit for at least a day. Don’t be surprised that you’ll feel that your letter need some works the day after. Rewrite your sales letter at least 3 times.

2) Reading aloud test : All the bumbs and rough spots jump out at you when you’re reading aloud. Better yet : have someone else read it for you. As they’re reading take a copy of the ad and make notes on it. If the reader is having trouble, you know that’s an area to edit. Remember to use short sentences.

You will be having offers in your email, and a prospect should click on these offers to buy something from you. But what can you do to incite the prospect to click on the links in your email ? Here are 5 suggestions that you can start using right away :

1. Check the FROM and change it. You can put the word TEAM for example as if there is a dynamic team behind the letter. Be sure to put a recoignizable name or brand. If the prospect is associating quality with your brand, he will get to read every email you send.

• Send your products to a few experts/namesakes in your market.
• Hire people for consulting, service, etc. then ask for a testimonial right away after they’re happy with the command
• Use testimonial about yourself, those that you got for your own expertise, even if they aren’t related to your product
• Go back to current customers and ask them
• Put in the autoresponder series for buying cutomers a free report that they can get if they offer testimonials
• Offer free sample of products to customers if they agree to send you a testimonial

Fastread articles are article with no fluff, no introduction, no conclusion : only practical concepts that you can take right away and apply to your business.

• Write like you talk by using plain english
• Put passion in your letter. Be really really enthusiastic about it
• Write to one person, imagine as if this person is in front of you and you’re trying to persuade him to buy.
• Keep your sentences and paragraphs very short, especially sentences for my case

Most of us spend a lot of time in front of the PC, and then there is those slow periods when you are waiting for a software to open, or for a download to complete…

What would be better in those moments then to stare at your goals ?
Here is my new desktop :

This would put your goals in front of you each and every day. And you’ll be then reminded of your goals several times a day. We encounter a lot of these gaps moment while using computers. How about using these moments to review your goals ?

If you don’t have a strong subject line, then your emails would never be opened by your prospect, and he’ll never gets to see your offer. To create a strong subject line, follow these suggestions :

1 - Urgent - Create a sense of urgency by incorporating a time element or other - like, "make 100,000 working from home this year", much better then "make 100 working from home"

2 - Unique - it should say something new, or if something old, say it in a new way, like "Why Japanease women have beautiful skin"

Outsourcing is the new rage since the release of the 4H book. I have been outsourcing since 5 years and it allowed me to focus on the marketing side and not loose time on activities that anyone can do

What to outsource

• customer service and complain
• web design
• programming
• Article writing
• Traffic generation

How to find good ppl ?

Ask your mentor or your master mind group. Don’t hire people that don’t have a trackrecord. You’ll most of the time be disappointed. If you want to write 100 articles, hire 5 different writer each for 3 articles, to see who’s best at doing the job.

I’m not exaggerating when I tell you that a joint venture is THE MOST POWERFUL profit generation tool available anywhere.  Joint venture, how do I love thee?  Let me count the ways…

1.1 Free Advertising. You gotta love joint ventures already for this reason alone.  In the majority of cases (at least the ones we’ll be talking about) you receive 100% free advertising.  You gain targeted promotion at ZERO cost to yourself.  With the right joint venture you can *literally* get thousands of dollars in free advertising by just sending a few emails or making a few phone calls.

Following on the last article, here are 5 more ways to find ideas for your blog or your writing. You do no more have the right to say "Oh, I can find ideas for writing". There are thousands of untapped niches around. You’ll only need to be more observant.

Listen

Listen to people.  Whether you’re shopping, at the job, or in the gym, listen to what people are saying.  What subjects are being discussed?  What seems to be important to other people?  Many times, you will get ideas based on everyday discussions.  Having good listening skills is a huge benefit to writers.

In less than one year’s time, I went from an unknown online, to a so called "guru" of web marketing. How did that happen?  And, more importantly, how can YOU use the same tool that I used to jumpstart your own eBusiness?

It all began with a joint venture.

A "joint venture" is a partnership where two different parties combine their individual resources for a mutually beneficial project.  For example:  I have a large email mailing list.  And so, people with smaller mailing lists often approach me to promote their products.  They have a resource in a product, but are limited in their contacts.  I have a lot of contacts and am open to promoting the right offer.  So, I promote their offer and keep a percentage of the sales.  We both benefit in ways that would be impossible on our own.