A neat post by Paul Myers that I couldn’t afford not to forward it to you.

There are tons of benefits to understanding sales copy, and
even more to being able to write your own.

Let’s start with the first. Some of the benefits of
understanding the process of writing sales copy. Not actually
doing it, just understanding what’s involved.

If you sell anything at all online, you use sales copy to do
it. Whether it’s direct response copy, AdWords, article
marketing, signature files, or even audio and video files (they
do have scripts, after all), your copy is the critical element
to getting customers.