A safelist is a traffic exchange system for E-mails. When you subscribe to a safelist you agree to receive other people ads, in the other hand, people will agree to receive your ads. By opening people ads and clicking on certain links, you will get credit, and you can use those credits to mail people back.So it’s a like traffic exchange, but for mailing! And the same rules for TE apply here. Don’t mail a long sales letter, but just a splash page or a short mail that could be read in 5 seconds or less.

There are two types of safelists, credit mailing and normal mailing :

• For credit mailing, you have to click on a link inside the E-mail to gain credits for your own use. That means that the person will visit your site anyway. Try putting a nice splash page to oblige your prospect into spending more time with your offer.

• For normal mailing, your Ad will be sent to the entire list, but poeple don’t earn credits for clicking. So you have to be really imaginative concerning the headline : ), the nice thing is that when a person click on your ad to open it, it means they are really interested by the offer. You can then directly put a sales page, but always have a leader capture page within this sales page offering free stuff. At the very least, you will capture his E-mail ; )

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